Guiding the formation of a brand identity
About Brand
Q4Tech is a newly established engineering firm. They provide support to companies engaged in industrial production, from factory system installations to training and consultancy services.
Challenge
The aim of the project was to enable the brand at the establishment stage to express itself and its services both in writing and visually.
Solution
Together with the founding team of the brand, we detailed the corporate identity and determined the service titles. First, we wrote descriptive texts for these services. Afterwards, by designing illustrations to support the expression of services, we gave the brand a visual expression language that distinguishes it from competing companies. We presented the technological engineering services offered by the company with an innovative interface.
