Making a more effective relaunch with a consistent visual identity
Dr. pharmacist. Neslihan Şahin Danışmanlık was founded by the third generation of a family that was among the first cosmetic manufacturers in Turkey. He provides consultancy in processes such as legal processes, packaging and contract manufacturing of cosmetic products until they are ready for sale. It also provides services to Turkish entrepreneurs who will do this business abroad.
Until then, there were different logo and visual design applications worked for the brand. During the relaunch process, we tried to ensure the consistency of the brand identity and move it to a different point from the old visual design line.
We focused on designing a brand identity that would highlight the brand’s experience and expertise in the cosmetics industry. We have created a logo system that can be easily applied to any medium, resists time and provides consistency. Thus, we were able to reflect the personality traits of the brand, such as leader, knowledgeable, and innovative, onto the logo.