The Lagos brand started its journey as a real estate and construction brand, but it also aims to expand into other sectors. For this reason, it is important that the logo should be adaptable to other sectors. In this context, the concepts to be created must be generalizing as well as creative at the same time.

The Lagos brand positioning and logo are based on universal values, which not only evoke the same feelings for everyone, but also pay tribute to the philosophy and brand journey of the Lagos brand. The choice of colors in the new logo of the Lagos brand is based on the perceptions of dynamism and reliability. In the choice of typography, choices were made to create the perception of strong and grounded perception.

Stars are present in many cultures and civilizations, the pole star guided many sailors before the compass was invented, you can find stars on the flags of many states. The star also represents wisdom and power, and in these contexts it is appropriate to use the star as a symbol. In addition to having universal characteristics, the star is also suitable for appealing to many target audiences, which is the cornerstone of Lagos brand positioning.

According to the Lagos brand positioning, the star signifies guidance, leadership and diversity. The Lagos star is created by the use of two L’s in white space. The yellow gilding color of the star signifies dynamism and development.